IGNOU ASSIGNMENT COURSE CODE : MCO-06 COURSE TITLE : MARKETING MANAGEMENT ASSIGNMENT CODE : MCO-06/TMA/2022-2023 COVERAGE : ALL BLOCKS

 

IGNOU ASSIGNMENT 

COURSE CODE : MCO-06 

COURSE TITLE : MARKETING MANAGEMENT 

ASSIGNMENT CODE : MCO-06/TMA/2022-2023 

COVERAGE : ALL BLOCKS 

Click on the Question to get Answers 

Attempt all the questions: 

1) What do you mean by Buyer Behavior? Discuss various social and Cultural factors which influence the buyer behavior? 

(20)

2) What are the objectives of Pricing? Discuss the basic methods of Price Determination. 

(20)

3) Write short notes on the following: 

(a) Positioning 

(b) Warehousing

(c) Personal Selling

(d) Relationship Marketing

(4×5)

4) Differentiate between the following 

(a) Consumer goods and Industrial goods 

(b) Selective and Intensive Distribution

(c) Advertising and Publicity

(d) Selling and Marketing

(4×5)

5) Comment briefly on the following statement: 

(a) “Rural marketing in India offer huge opportunities and throw 

challenges to marketers”. 

(b) “The basic purpose of marketing research is to facilitate 

decision making process”. 

(c) “The rate of failure of new products is very high”.

(d) “Market Communication plays an important role in a company’s 

overall marketing program”.

(4×5)